The Forge Launch Checklist

Everything a real business needs to go from idea to live in 14 days. Six phases. Roughly 62 concrete steps. The same checklist we use inside Trinity Forge launch sprints — written down, in order, free to use.

If you've been "thinking about it" and don't know what "ready" actually looks like, this is the answer.

1. Phase 1 · Idea Lock — the six questions you need answered in one sentence each before anything else gets built.
2. Phase 2 · Brand Identity — the 48-hour brand. Resist the 30-day version.
3. Phase 3 · Web + Capture — the door, the form, the CRM, the analytics. End-to-end test before you tell anyone.
4. Phase 4 · Operational Systems — the boring infrastructure that takes the longest to discover.
5. Phase 5 · First Customers — typed into the CRM by hand. Three booked calls before launch day.
6. Phase 6 · Day One — what running a business actually looks like once it exists.